In today’s world a domain is more thank just an online address, it’s you online identity and the public face of your brand. A creative, memorable name plays an important part in drawing visitors to your site, but a dull, generic one can also drive them away. Picking the best domain name for your presence online is one of the most important decisions you’ll make, and getting it right can be a challenge.
Here are some tips and tricks to use when picking your domain name.
Think like a visitor.
To start your search for the perfect domain name for your brand or business, it can be helpful to think like a visitor to your website. What kind of domain names relate to your brand and are easy to remember? Which one stands out for their originality and accurate representation of the brand behind the site? Consider the most important features of your brand and the message they convey, and look for phrases, words, and keywords that might help express those ideas.
Make Your Name Memorable.
While keywords can help with searches for your domain, use them sparingly. Consider getting creative with an obscure word or phrase that evokes the spirit of your brand, or using an existing word in a new way. The most memorable sites online typically have short, punchy names, which makes them easy to remember and type into a web browser.
Choose the Best Domain Extension.
Domain extensions are the bit that come after the “dot”, for example .com, .co.uk, .net, .design, just to name a few. There are literally hundreds of domain extensions on the internet today which are becoming more popular to use. This can be an advantage for your brand as you can claim the popular domains before others or even make your brand stand out, for example we use Virt.Host as one of our domain names, out brand is in the extension itself.
Claim Your Name in All Possible Ways.
Since a domain name represents its owner everywhere online, claiming it in every possible way keeps it visible and avoids confusion. Research possible alternatives to a desired name and purchase those domains if possible, including potential misspellings of the name. That also includes variations used for social media accounts, so that a brand is consistently represented everywhere it might be found.
Do Your Research.
The Internet has more than 1.5 billion websites, so there’s a good chance that any domain name, however unique and creative it may sound, has been taken in some way. Research your domain name carefully using domain name generators, keyword searches, and trademark searches to be sure that it avoids infringing on other existing uses, which could lead to legal action and the need to start over with a different name.
Choosing the right domain name to be the online face of a brand or company can be a challenging task. But, with planning and careful consideration, you can create an unforgettable domain name that represents your brand or business.